vestnykepsВестник экономики, права и социологииThe Review of Economy, the Law and Sociology1998-5533Общество с ограниченной ответственностью «Эксперт 16»10.24412/1998-5533-2025-1-320-327vestnykeps-432Research ArticleСоциологияРепрезентация ценностей метамодернизма в проекте Метавселенной: анализ социально-психологических барьеровRepresentation of Metamodernism Values at the Metaverse Project: Analysis of Socio-Psychological BarriersНепомилуеваМ. А.NepomiluevaM. A.

аспирант кафедры социологии культуры и коммуникации

Санкт-Петербургский государственный университетРоссияSt. Petersburg State UniversityRussian Federation20250509202601320327Copyright © Непомилуева М.А., 20262026Непомилуева М.А.Nepomilueva M.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.vestnykeps.ru/jour/article/view/432

Технологическая система Метавселенной рассматривается как социальный феномен, рост популярности которого пришелся на взросление поколения зумеров. На основании гетеродоксального подхода о взаимовлиянии социального поведения и развития технологических систем выдвигается гипотеза о дополнительных, нетехнологических барьерах к реализации проекта Метавселенной. Барьеры эти имеют социально-психологическую природу и находят отражение в её социальном образе, в который инкорпорированы ценности. Проведен нарративный анализ программных документов, посвящённых метавселенным, на предмет репрезентации в них ключевых ценностей метамодернизма как наиболее устойчивой концепции глобальных социокультурных изменений. Среди транслируемых и отсутствующих ценностей выявлены проблемные, обладающие наибольшим кризисным потенциалом в реализации проекта Метавселенной.

The Metaverse technological system is considered as a social phenomenon, the growth of popularity of which occurred during the maturation of the zoomer generation. Based on a heterodox approach to the mutual influence of social behavior and the development of technological systems, a hypothesis is put forward about additional, non-technological barriers to the implementation of the Metaverse project. These barriers are of a socio-psychological nature and are reflected in its social image, which includes values. A narrative analysis of program documents devoted to the metaverse has been carried out to represent the key values of metamodernism as the most stable concept of global socio-cultural change. Among the transmitted and missing values, problematic ones have been identified, which have the greatest crisis potential in the implementation of the Metaverse project.

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The authors declare that there are no conflicts of interest present.