Regional Identification Capital, Proverbs and Labour Productivity

The intensification of interregional competition for human capital, investment and sustainable employment requires a more precise consideration of intangible development factors related not only to a territory’s resource base but also to its value-normative environment. The article aims to substantiate an economic interpretation of proverbs as a paremiological layer of regional identification capital and to show how this layer affects labour motivation, cooperation and labour productivity. The objectives include clarifying the category of regional identification capital, reviewing literature on proverbs as carriers of work norms, comparing paremiological material of the peoples of Russia and constructing a scheme of its economic conversion into the sustainability parameters of regional socio-economic systems. The scholarly value of the paper lies in extending the conceptual apparatus of regional economics by incorporating proverbs into the analysis of reproducible intangible territorial resources. The practical relevance is linked to the use of local value codes in regional policy for employment, population retention, human capital development, tourism and economic security. The study demonstrates that proverbs function not as an autonomous philological object but as a channel of intergenerational transmission of work, reciprocity, responsibility and mastery norms; once embedded in identification and social capital, these norms can reduce transaction costs, strengthen cooperation and improve the sustainability of the regional reproduction circuit.

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