BRICS Cooperation. What do Russians Know About it?

This article examines the specific activities of the BRICS countries. The relevance of this research topic is due to the expansion of the commonwealth's activities and, at the same time, the moderate awareness of this activity among Russians. The aim of the study is to analyze the specifics of cooperation between the BRICS countries and to examine Russians' opinions of this commonwealth. The objectives of the study are related to the theoretical justification of the BRICS countries' activities and an empirical study of Russians' awareness of the commonwealth. It is substantiated that BRICS acts as a complex and heterogeneous integration space, in which the combination of different levels of development and economic interests is transformed into a resource for the formation of an alternative, multipolar architecture of international relations. An empirical study conducted by FOM in 2024 revealed a moderate level of awareness of BRICS among Russians and a gender gap in perceptions of BRICS activities. The conclusion summarizes the need for targeted communication practices to strengthen the social legitimacy of the association in Russian society.

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