Formation of Value Chains on Electronic Trading Platforms

The purpose of the article is to study the mechanism of value chain formation on electronic trading platforms (ETP). To achieve this goal, the following tasks were set and solved: development of a classification of approaches to the formation of value chains on ETPs; construction of a scheme for the mechanism of formation of value chains on ETPs; study of the Russian ETP market; analysis of the most common strategies in Russia for the formation of value chains on ETPs.
The relevance of the study is related to the fact that ETPs significantly increase the efficiency of interorganizational links of value chains, and also provide the opportunity to establish intercompany interactions that are difficult to implement without ETPs. The results of the study can be applied by existing and potential ETP participants when making decisions about choosing a strategy for interaction with counterparties. The scientific novelty of the work lies in the fact that none of the currently existing publications has examined the mechanism for the formation of value chains on ETPs.
Some of the key results of the study were the classification of approaches to the formation of value chains on ETPs and the scheme of the mechanism for the formation of value chains on ETPs. The most common strategies for building value chains on ETPs in Russia were also identified, and recommendations were given to existing and potential ETP participants.

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