Youth and Digital Consumption in the Context of Socialisation of New Generations

The relevance of this study is conditioned by the formation of a new, still poorly studied phenomenon – digital consumer content and the search for ways to form new ways of interaction between society and youth within the framework of this phenomenon. Many researchers ask how digital technologies affect young people. Based on the results of public opinion polls, the author demonstrates how access to a wide range of content affects the formation of values, beliefs and behaviour of the new generation. The aim of the study is to analyse the role of social networks, online platforms and other digital resources in the process of young people's identity formation. For this purpose, a number of tasks are solved, including: identifying the interests of young people in the use of Internet resources; determining the structure of digital consumption; identifying the factors of digital socialisation of young people. The novelty of this study lies in the conclusions provided about how the digital world influences young people, their perceptions of the society in which they exist. The practical significance of the work is due to the possibility of using the findings in substantiating an adaptive model of digital socialisation of young people.

The author concludes that the impact of digital technologies on the socialisation of youth has both positive and negative consequences, and digital consumption has a significant impact on the socialisation of youth and requires further research and attention from society.

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