Axiologemes of Russian Rap of the 2000-s (Based on the Example of a Sociological Study of Guf's Album "Gift")

The relevance of the study is determined by the rapidly growing popularity of rap music in the cultural space of Russian society and the emergence of new groups of people interested in the musical creativity of domestic performers of this genre among young people in the current century. It is shown that the most striking deterministic and explanatory capabilities of the value constructs of rap music fall precisely on the designated social group, in terms of constituting the axiological modes and life worlds of young people, which is closely related to their characteristic features. The purpose of the study is to study the impact of rap music axiologemes on the formation of life worlds and behavior of young people. The album of the Russian rapper Guf "Gift" was chosen as the research material. The evolution of the implementation of axiological constructs of rap performers in the Russian socio-cultural space is demonstrated. A substantive analysis of Guf's album is carried out. Based on the generalization of the results of the available data, the authors identified and interpreted the axiologemes that are presented in the analyzed songs, and also compared them with the previously obtained results of the album "Basta 1". The scientific novelty of this study lies in the author's representation of axiological constructs and their connection with everyday life and behavioral practices of Russian youth and other social groups at the beginning of the 21st century.

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