Gamification for Increasing Personnel Motivation: Russian Experience

The study of the features and methods of applying gamification methods to motivate personnel based on the practices of domestic companies seems relevant, on the one hand, due to the increased interest of managers in the use of non-material methods of motivating personnel, and on the other hand, due to the insufficient study of this topic in domestic science. Thus, in the domestic scientific discourse it was possible to find only a small number of scientific articles), [1–3] the domestic experience of implementing such methods is even less studied. The purpose of the study is to study the features and methods of applying gamification methods to motivate personnel based on the practices of domestic companies. The scientific novelty of the work lies in the study of gamification in the system of personnel motivation methods (the place of gamification in this system is determined), in the comparison of theories of motivation (in particular, theories of labor motivation) and gamification methods, which allows to supplement the doctrine of the personnel motivation system considering modern gamification practices and confirms the scientific significance of the study. The practical significance of the work lies in identifying the most successful domestic gamification practices for motivating employees and the factors of applying such practices, which will allow using information on the identified factors to implement gamification in the personnel management system in different types of enterprises. The main results of the study are as follows: gamification is an effective motivational method from the point of view of different theories of motivation, since various gaming techniques mediate both external and internal motivation; gamification includes various types of incentives, both material and non-material; the most effective factors in the implementation of gamification methods include factors of gaming experience.

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