Designing a Multidimensional Model for Assessing the Impact of Architectural Heritage on the Components of the Cultural Code and Image of Regional Territories

The article is devoted to the theoretical justification of the development of a multidimensional model based on complex parameters (managerial, sociological, philosophical, historical-architectural, cultural) for the systematization of quantitative and qualitative indicators in the field of architectural heritage preservation in order to expand the theoretical conceptualization and practical use of the cultural code for adjusting the image and brand of regional territories. Recently, the field of scientific research into territorial image in Russia has become increasingly relevant. This is due to the need to address a number of issues: a territorial identity crisis; increased competition between cities and regions for human, financial, and information resources; a lack of high-quality positioning strategies; the disruption of long-standing social, historical, and cultural ties between representatives of different generations of residents, etc. The development of modern concepts of territorial image requires a new, comprehensive approach. This article proposes such an approach by assessing the correlation between territorial image, architectural heritage, and cultural code. The topic of cultural code, which combines the socially common and the individually unique, is widely discussed in contemporary Russian scholarship. Sociocultural, psychoanalytic, axiological, semiotic, and linguistic-cultural approaches are used to study this "cultural code." However, these research approaches lack an analysis of the problem of "feedback," namely, the influence of specific areas of material, spiritual, or social activity on the formation of a "cultural code" by people identifying with a particular spatiotemporal cultural type. The novelty of the study lies in the fact that architectural heritage is proposed to be considered as a separate area of material activity that influences the components of the cultural code. The practical significance of the proposed model is due to the fact that architecture creates a materially organized environment that is necessary for people to live in, and it is both a part of and a source of the formation of culture in a historical perspective. The influence of the material environment of a modern individual, which is objectified in the form of historical architectural and urban planning objects, on the formation of the cultural code of a particular nation is an independent area of interdisciplinary research.

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